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自己动手的“宜家效应”

责任编辑:陈丽珏 发表时间:2011/12/15 字号调整:字体缩小|字体放大
 

有人说,宜家就像是成年人的巨大玩具城堡。为什么我们喜欢买需要自己动手组装的宜家家具呢?因为人们自己制作产品时,会产生对这一产品的依恋感和自豪感,这就是“宜家效应”。


"The Ikea effect" is when people buy and then construct products themselves, they develop an attachment or sense of pride to this object. "The Ikea effect" leads people to value things that they assemble, customize or build themselves more highly than premade, finished goods.


“宜家效应”指人们自己购买并动手制作产品时,会产生对该产品的依恋感或自豪感。“宜家效应”让人们珍视自己组装、定制或建造的东西多过那些预先做好的成品。


People are making a mistake; they believe they want to avoid labor, but they really like doing it more than they thought than they would. There's something about imbuing a product with your own labor that makes you come to overvalue it.


人们犯了一个错误,他们认为自己会设法避免劳作,但是实际上人们比自己想象的更喜欢制作东西。把自己的努力灌输到一件产品上会让人加倍重视这件东西。


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