AtanOldNavystoreinManhattantheotherday,FabienneMichelmadearoutinepurchaseofkhakishorts.Butsheleftthestorewithoutsomethingequallyroutine:herreceipt。 据《纽约时报》8月7日报道：几日前在美国曼哈顿的...At an Old Navy store in Manhattan the other day, Fabienne Michel made a routine purchase of khaki shorts. But she left the store without something equally routine: her receipt。
The sales clerk had sent it to Ms. Michel by e-mail. "It's easier," said Ms. Michel, "You can reprint it, save it, make folders in your e-mail."
Major retailers in America have begun offering electronic versions of receipts, either e-mailed or uploaded to password-protected Web sites. And more and more customers, the retailers report, are opting for paperless。
"As consumers, we're changing the way we shop," said Jennifer Miles, "Customers are starting to want electronic receipts."
Many people like keeping searchable records on a computer — e-receipts come in handy during tax season. Others see the paper versions as an anachronism, wasteful of resources (an estimated 9.6 million trees are cut each year for receipts in the United States, according to a digital receipt company) and as irrelevant as printed bank statements and mutual fund reports。
And face it, paper receipts can be annoyances, burrowing into the bottoms of purses, getting lost in glove compartments or fattening up wallets — only to be pulled out and puzzled over long after their usefulness has expired。
Retailers first considered e-receipts in the late 1990s, but the dot-com crash stopped most efforts, said Birame N. Sock, who runs an e-receipt company。
In 2005, Apple introduced electronic receipts at its stylish retail stores. More mainstream retailers found the checkout system difficult to replicate。
Now, though, the rush to imitate Apple’s success is in full force, and paperless receipts have become a rite of passage for retailers trying to integrate the digital experience into their brick and mortar stores。